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Cookies allow us to enhance your experience on our website and subdomains (our „websites“). Our cookie policy defines the types of cookies we use, why we use them, and how you can manage them. In some cases we may use cookies and other tracking technologies described in this Cookie Policy to collect personal information.

For more information about how we process your personal information, about the data controller (Highland Base), your rights regarding processing, the right to lodge a complain etc. please consult our Privacy Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers for example in order to make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner or service provider (in this case, Highland Base) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. The third parties may be located outside of Iceland. However, we will not transfer personal data outside of the European Economic Area unless permitted by applicable privacy legislation, such as based on standardized contractual terms, your consent or a notice listing states granting personal data adequate protection. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.

Why do we use cookies and other tracking technologies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our websites and services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable our website to remember information that changes the way the website behaves or looks and help us improve our websites by collecting and report information on usage. We refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may display to you and otherwise personalize your experience while interacting with our websites and to otherwise improve the functionality of the services we provide. „Marketing cookies“ (also known as „Targeting cookies“ or „Advertising cookies“) are used to track visitors across websites to allow publishers to display relevant ads to individual users. Third parties serve cookies through our websites and services for advertising, analytics and other purposes. This is described in more detail below.

Cookies served through our websites

The specific types of first and third party cookies served through our websites and the purposes they perform are described in further detail below. Essential website cookies are based on our legitimate interests for our websites and services to operate but other cookies are based on your consent.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Policy.

Performance Cookies

These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites and application for you in order to enhance your experience, e.g. your preferred language and your region. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Policy.

Marketing Cookies (Targeting – Advertising)

These cookies, which are third party cookies, are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising". You can choose to not accept these cookies or later delete them.

The Cookies we use

Below you can see which specific cookies we use.

Other tracking technologies

We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or, in the case of web beacons, opened an e-mail that we have sent them.

This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

Targeted online advertising We have engaged third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our websites. We also partner with one or more third parties (such as advertisers and ad networks) to manage and serve advertising on other sites. These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, visit About Ads.

Our third party service providers may also use cookies or web beacons to collect information about your visits to our Websites and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads).

How can you control cookies?

You have the right to decide whether to accept or reject cookies.

Website Cookie Preference:

You can exercise your website cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.

Browser Controls:

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our websites though your access to some functionality and areas of our websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising:

Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Do Not Track:

Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. Blue Lagoon Ltd. takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this Cookie Policy indicates when it was last updated.

Where can you get further information?

If you have any questions about our use of cookies or other technologies, please email us at info@highlandbase.is with „Cookies“ in the subject line.